History
1878 — The Beginning
In Cadore, Italy, Giovanni Lozza and two traveling salesmen started a small eyewear workshop. Their passion and craftsmanship quickly spread across the Veneto region, setting the foundation for what would become Italy’s oldest eyewear brand.
1912 — A Bold New Start
After early challenges, Lozza officially relaunched as a mechanical workshop. Giovanni built machines, designed frames, and expanded to Salò, Rome, and Milan — gaining recognition for innovation, quality, and design.
1940s — The Iconic Zilo
Launched in the 1930s, the Zilo blended plastic and metal with elegant simplicity. After WWII, it became a sensation, selling over a million frames and winning a Fashion Oscar in the 1960s. It remains a timeless symbol of Lozza’s style.
1950s — Eyewear Meets Fashion
As pop culture embraced bold new looks, Lozza responded with standout designs — thick acetate frames, feminine cat-eyes, rhinestones, and mother-of-pearl. Eyewear became fashion.
1960s — Design as Expression
Eyewear became a form of freedom. Lozza introduced geometric and artistic frame shapes that reflected the spirit of the times — original, expressive, and refined.
1970s — A Style Statement
Lozza became known for more than frames — it was a symbol of Italian craftsmanship. The Zilo became an icon of the era, representing passion and innovation.
1980s — A New Chapter
In 1983, Lozza joined the De Rigo Group. Its legacy was preserved and elevated, inspiring top fashion houses and maintaining its high standards of quality and style.
1990s — Minimalist Elegance
Metal returned to fashion. Lozza embraced sleek, lightweight designs while staying true to its heritage of precision and detail.
2000s — A Vintage Comeback
Classic Lozza frames were reimagined for modern wearers. Vintage-inspired, comfortable, and beloved by celebrities — they blended nostalgia with a forward-looking spirit.
2001–2010 — Made Personal
Lozza introduced customization, letting wearers design frames their own way — choosing shape, size, material, and color. Eyewear became a personal statement.
Today — Timelessly Italian
Still made in Belluno, Lozza draws from its deep archives and artisanal roots. Classic silhouettes, modern touches, and enduring elegance define the brand. Heritage meets the future — always made in Italy.
1878 — The Beginning
In Cadore, Italy, Giovanni Lozza and two traveling salesmen started a small eyewear workshop. Their passion and craftsmanship quickly spread across the Veneto region, setting the foundation for what would become Italy’s oldest eyewear brand.
1912 — A Bold New Start
After early challenges, Lozza officially relaunched as a mechanical workshop. Giovanni built machines, designed frames, and expanded to Salò, Rome, and Milan — gaining recognition for innovation, quality, and design.
1940s — The Iconic Zilo
Launched in the 1930s, the Zilo blended plastic and metal with elegant simplicity. After WWII, it became a sensation, selling over a million frames and winning a Fashion Oscar in the 1960s. It remains a timeless symbol of Lozza’s style.
1950s — Eyewear Meets Fashion
As pop culture embraced bold new looks, Lozza responded with standout designs — thick acetate frames, feminine cat-eyes, rhinestones, and mother-of-pearl. Eyewear became fashion.
1960s — Design as Expression
Eyewear became a form of freedom. Lozza introduced geometric and artistic frame shapes that reflected the spirit of the times — original, expressive, and refined.
1970s — A Style Statement
Lozza became known for more than frames — it was a symbol of Italian craftsmanship. The Zilo became an icon of the era, representing passion and innovation.
1980s — A New Chapter
In 1983, Lozza joined the De Rigo Group. Its legacy was preserved and elevated, inspiring top fashion houses and maintaining its high standards of quality and style.
1990s — Minimalist Elegance
Metal returned to fashion. Lozza embraced sleek, lightweight designs while staying true to its heritage of precision and detail.
2000s — A Vintage Comeback
Classic Lozza frames were reimagined for modern wearers. Vintage-inspired, comfortable, and beloved by celebrities — they blended nostalgia with a forward-looking spirit.
2001–2010 — Made Personal
Lozza introduced customization, letting wearers design frames their own way — choosing shape, size, material, and color. Eyewear became a personal statement.
Today — Timelessly Italian
Still made in Belluno, Lozza draws from its deep archives and artisanal roots. Classic silhouettes, modern touches, and enduring elegance define the brand. Heritage meets the future — always made in Italy.